Comments on: Ten Reasons Why Mobile Advertising Has Not Reached Its Potential http://mobilemandala.com/2009/10/04/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-7/ Tue, 13 Jul 2010 21:32:18 +0000 hourly 1 http://wordpress.com/ By: Always On Real-Time Access » Carnival of the Mobilists #195 http://mobilemandala.com/2009/10/04/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-7/#comment-42 Always On Real-Time Access » Carnival of the Mobilists #195 Mon, 12 Oct 2009 18:53:11 +0000 http://mobilemandala.com/?p=127#comment-42 [...] There has been a lot of discussion about mobile advertising. An industry veteran, Mark Jaffe opines in his series - Ten Reasons Why Mobile Advertising Has Not Reached Its Potential. [...] [...] There has been a lot of discussion about mobile advertising. An industry veteran, Mark Jaffe opines in his series – Ten Reasons Why Mobile Advertising Has Not Reached Its Potential. [...]

]]> By: Ten Reasons Why Mobile Advertising Has Not Reached Its Potential « Mobile Mandala http://mobilemandala.com/2009/10/04/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-7/#comment-39 Ten Reasons Why Mobile Advertising Has Not Reached Its Potential « Mobile Mandala Mon, 12 Oct 2009 05:31:14 +0000 http://mobilemandala.com/?p=127#comment-39 [...] circumstances, the mobile phone excels as a response vehicle in nearly all circumstances.  It is always with you, wherever you go.  It is ready and waiting for you to respond to any stimulus.  Consumers are completely [...] [...] circumstances, the mobile phone excels as a response vehicle in nearly all circumstances.  It is always with you, wherever you go.  It is ready and waiting for you to respond to any stimulus.  Consumers are completely [...]

]]> By: Emily Lowe http://mobilemandala.com/2009/10/04/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-7/#comment-34 Emily Lowe Fri, 09 Oct 2009 16:47:25 +0000 http://mobilemandala.com/?p=127#comment-34 Great post - helping me think the way a consumer is thinking! Great post – helping me think the way a consumer is thinking!

]]> By: Jeff McLaughlin http://mobilemandala.com/2009/10/04/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-7/#comment-31 Jeff McLaughlin Fri, 09 Oct 2009 12:26:44 +0000 http://mobilemandala.com/?p=127#comment-31 I agree - the consumer is in control. Thank you for putting it so well! That is the main belief behind www.dealatlas.com which gives an app to the user to find great promotions/ads based on their location. BUT, we also realize that the advertisers need to be able to actively manage their campaigns, so we have created a platform that allows them to create, preview and manage their campaigns at a very granular level. Sorry for the self promotion, but your post really rang true with my beliefs about the reality of the users being in control and the advertisers needing to find new tools to get in front of a newly empowered consumer. Jeff I agree – the consumer is in control. Thank you for putting it so well! That is the main belief behind http://www.dealatlas.com which gives an app to the user to find great promotions/ads based on their location. BUT, we also realize that the advertisers need to be able to actively manage their campaigns, so we have created a platform that allows them to create, preview and manage their campaigns at a very granular level.

Sorry for the self promotion, but your post really rang true with my beliefs about the reality of the users being in control and the advertisers needing to find new tools to get in front of a newly empowered consumer.

Jeff

]]> By: Knud Balslev http://mobilemandala.com/2009/10/04/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-7/#comment-30 Knud Balslev Thu, 08 Oct 2009 18:41:00 +0000 http://mobilemandala.com/?p=127#comment-30 Thanks for this great series of blog posts. Mobile is the near term destination. In parallel with evolving the underlying technologies some education is required before we get pervasive mobile payments, mobile marketing etc. Social media will play an increasingly important role in this respect. Analyzing carefully how the 3 Ps of mobile marketing: Permission, Privacy and Preference each influence the practical applications of mobile marketing is the foundation for reaching closer to the mentioned potential. The consumer will ultimately want and get much more control. See www.bipbip.com for a step in the right direction. Please keep up the good work. Thanks for this great series of blog posts.
Mobile is the near term destination. In parallel with evolving the underlying technologies some education is required before we get pervasive mobile payments, mobile marketing etc. Social media will play an increasingly important role in this respect.

Analyzing carefully how the 3 Ps of mobile marketing: Permission, Privacy and Preference each influence the practical applications of mobile marketing is the foundation for reaching closer to the mentioned potential. The consumer will ultimately want and get much more control.
See http://www.bipbip.com for a step in the right direction.
Please keep up the good work.

]]> By: Andy Werner http://mobilemandala.com/2009/10/04/ten-reasons-why-mobile-advertising-has-not-reached-its-potential-7/#comment-27 Andy Werner Mon, 05 Oct 2009 19:27:57 +0000 http://mobilemandala.com/?p=127#comment-27 That is a very interesting question. How to get them to push out, giving them choice, without being ineffectual. That is a very interesting question. How to get them to push out, giving them choice, without being ineffectual.

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