Comments on: Don’t Put The Email Shoe on the Mobile Foot http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/ Tue, 13 Jul 2010 21:32:18 +0000 hourly 1 http://wordpress.com/ By: The Mobile Kings Will Lose Their Reign In 2010 | Ruxter's Blog http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/#comment-205 The Mobile Kings Will Lose Their Reign In 2010 | Ruxter's Blog Fri, 08 Jan 2010 15:39:58 +0000 http://mobilemandala.com/?p=206#comment-205 [...] work effectively on a highly personal mobile phone.  Mobile phone users, for the most part, would rather have messaging that is narrowcast to them, designed for the phone’s native characteristics and only sent when they ask for [...] [...] work effectively on a highly personal mobile phone.  Mobile phone users, for the most part, would rather have messaging that is narrowcast to them, designed for the phone’s native characteristics and only sent when they ask for [...]

]]> By: Mobile News - Mobile Industry Buzz!! » Carnival of the Mobilists #200 http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/#comment-128 Mobile News - Mobile Industry Buzz!! » Carnival of the Mobilists #200 Tue, 24 Nov 2009 06:48:41 +0000 http://mobilemandala.com/?p=206#comment-128 [...] Mandala’s  Don’t Put The Email Shoe on the Mobile Foot   has been selected for inclusion into this week’s Carnival of the Mobilists.  Be sure to [...] [...] Mandala’s  Don’t Put The Email Shoe on the Mobile Foot   has been selected for inclusion into this week’s Carnival of the Mobilists.  Be sure to [...]

]]> By: Carnival of the Mobilists #200 | Mobile Mandala http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/#comment-121 Carnival of the Mobilists #200 | Mobile Mandala Tue, 17 Nov 2009 01:07:09 +0000 http://mobilemandala.com/?p=206#comment-121 [...] 16, 2009 6:06 pm Mobile Mandala’s  Don’t Put The Email Shoe on the Mobile Foot   has been selected for inclusion into this week’s Carnival of the Mobilists.  Be sure to [...] [...] 16, 2009 6:06 pm Mobile Mandala’s  Don’t Put The Email Shoe on the Mobile Foot   has been selected for inclusion into this week’s Carnival of the Mobilists.  Be sure to [...]

]]> By: Richard Tooker http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/#comment-119 Richard Tooker Fri, 13 Nov 2009 20:25:07 +0000 http://mobilemandala.com/?p=206#comment-119 All of this is very likely to wind up being moot. No matter how much really enlightened marketers try to use the medium correctly, once the floodgates open consumers will be drowned in a sea of irrelevant, meaningless blather and they will tire of it and quit paying attention. Brand engagement in a medium that personal simply won't happen long-term because of the excesses of the marketing community. Anyone remember when telemarketing was a viable medium? For a more substantial take on the issue of relevance in marketing, check out this article I wrote for DM ws in 2006: http://www.richard.tooker.com/Enemy.htm All of this is very likely to wind up being moot. No matter how much really enlightened marketers try to use the medium correctly, once the floodgates open consumers will be drowned in a sea of irrelevant, meaningless blather and they will tire of it and quit paying attention. Brand engagement in a medium that personal simply won’t happen long-term because of the excesses of the marketing community. Anyone remember when telemarketing was a viable medium?

For a more substantial take on the issue of relevance in marketing, check out this article I wrote for DM ws in 2006: http://www.richard.tooker.com/Enemy.htm

]]> By: Tony http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/#comment-118 Tony Fri, 13 Nov 2009 20:18:12 +0000 http://mobilemandala.com/?p=206#comment-118 You're right on money Tim. People need to know they can reply stop. Most don't! If you call your carrier and complain, they will instruct you to reply stop or suggest that you can opt-out from receiving text all together. I was recently at a meeting with some very high level people and during the meeting, one guy, The President of a National company got a text, knowing what I do, he asked how do I stop these messages, some are useful most aren’t. I told him to reply stop; he did so and got an reply immediately that he has been removed. He smiled and said that simple ha? If you repeatedly get messages from the same short code, you can complain to the issuer, name of company escapes me at the moment. We need to find a way to get this info out there. Tony You’re right on money Tim. People need to know they can reply stop. Most don’t! If you call your carrier and complain, they will instruct you to reply stop or suggest that you can opt-out from receiving text all together.

I was recently at a meeting with some very high level people and during the meeting, one guy, The President of a National company got a text, knowing what I do, he asked how do I stop these messages, some are useful most aren’t. I told him to reply stop; he did so and got an reply immediately that he has been removed. He smiled and said that simple ha?

If you repeatedly get messages from the same short code, you can complain to the issuer, name of company escapes me at the moment.

We need to find a way to get this info out there.

Tony

]]> By: Tim http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/#comment-117 Tim Fri, 13 Nov 2009 18:48:21 +0000 http://mobilemandala.com/?p=206#comment-117 Hello Mark. One item the consumer really is not aware of (generally speaking) is that if they ever recieve anything on mobile (SMS), that they consider spam, of course they can reply STOP. While we as marketers are all too familiar with this (and the MMA/Consumer Privicy Act/various lawsuits that have been placed), I'm suggesting the average consumer is not aware of it (even thought it may spell it out in the SMS messaging). So in summary, yes - what I want, when I want, double/single opt-in...all good. Anything else, just reply STOP - And just that understand by everday consumers would help flurish this market. Tim Hello Mark. One item the consumer really is not aware of (generally speaking) is that if they ever recieve anything on mobile (SMS), that they consider spam, of course they can reply STOP. While we as marketers are all too familiar with this (and the MMA/Consumer Privicy Act/various lawsuits that have been placed), I’m suggesting the average consumer is not aware of it (even thought it may spell it out in the SMS messaging). So in summary, yes – what I want, when I want, double/single opt-in…all good. Anything else, just reply STOP – And just that understand by everday consumers would help flurish this market. Tim

]]> By: Aziz Hakim http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/#comment-116 Aziz Hakim Thu, 12 Nov 2009 09:47:56 +0000 http://mobilemandala.com/?p=206#comment-116 Interesting thoughts! I say can there be a tool from operators where consumers can opt in from which brand, product/category and time they want to receive ads (with actual benefits). And on the device part, when an ad txt msg comes in, can it be made silent? So that it don’t buzz/ping/ disturb the receiver immediately. Rather the receiver can have a look at it while checking p2p messages (same inbox) and have the option to respond or ignore. Bottom line, all of us good soul "mobile marketers” don’t want "Spam filter” for mobile messages. Please don’t force consumers to have such filters as a result of they being pissed at us. Best Wishes! Aziz Interesting thoughts! I say can there be a tool from operators where consumers can opt in from which brand, product/category and time they want to receive ads (with actual benefits). And on the device part, when an ad txt msg comes in, can it be made silent? So that it don’t buzz/ping/ disturb the receiver immediately. Rather the receiver can have a look at it while checking p2p messages (same inbox) and have the option to respond or ignore.

Bottom line, all of us good soul “mobile marketers” don’t want “Spam filter” for mobile messages. Please don’t force consumers to have such filters as a result of they being pissed at us.

Best Wishes!

Aziz

]]> By: Tony http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/#comment-114 Tony Tue, 10 Nov 2009 21:55:27 +0000 http://mobilemandala.com/?p=206#comment-114 Love all the hub bub. We have a substantially large opt-in data base of mobile subscribers with geo and demo micro-marketing capabilities. We will not market any product or service to our data that isn't relevant to their self reported interest. You will naturally have the same goup of butt heads that spam email, enter the mobile marketing space. So brace yourself! Most of which are using these email to SMS software programs. Interestingly enough we have seen a growing request for Email2Phone. In the last 6 months we had over 5 million requests. We routinely turn down products that are generic, like satellite TV, payday loans and almost any product that has saturated the industry because of affiliate marketing. I get al least 4 emails a day for Robert Allen and that Cummatta fellow. When we send out text to our database we also send out a matching email to their computer, we have found about a 60/40 redemption rate, 60% used the Mcoupons and 40% used the email print coupon. But email to phone is getting open rates of 77% + and CTR of 10%+. We think it’s because of the ability to send graphics, making it a little more appealing, especially food. So now we are looking to get into the WAP sites to further enhance both the SMS and E2P experience. Just my thoughts! I also wanted to say hey Mark, haven't talked for a while, how goes it? Tony Love all the hub bub. We have a substantially large opt-in data base of mobile subscribers with geo and demo micro-marketing capabilities. We will not market any product or service to our data that isn’t relevant to their self reported interest. You will naturally have the same goup of butt heads that spam email, enter the mobile marketing space. So brace yourself! Most of which are using these email to SMS software programs.

Interestingly enough we have seen a growing request for Email2Phone. In the last 6 months we had over 5 million requests. We routinely turn down products that are generic, like satellite TV, payday loans and almost any product that has saturated the industry because of affiliate marketing. I get al least 4 emails a day for Robert Allen and that Cummatta fellow.

When we send out text to our database we also send out a matching email to their computer, we have found about a 60/40 redemption rate, 60% used the Mcoupons and 40% used the email print coupon.

But email to phone is getting open rates of 77% + and CTR of 10%+. We think it’s because of the ability to send graphics, making it a little more appealing, especially food. So now we are looking to get into the WAP sites to further enhance both the SMS and E2P experience.

Just my thoughts!

I also wanted to say hey Mark, haven’t talked for a while, how goes it?

Tony

]]> By: Ellen Elwell http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/#comment-113 Ellen Elwell Tue, 10 Nov 2009 19:30:42 +0000 http://mobilemandala.com/?p=206#comment-113 We know that "good content" is essential for our blogs, tweets, facebook entries - and any other social media in which we participate. Now there's mobile marketing to add to our maintenance/post list. Truly, how can a person get real work done if it takes 32 hours/month per social media account*? Further, very few brands (if any) can fall into the "groupie" category? If I like Budweiser, for example, am I going to follow them - or tweet them - all day long? This is a lot of learning for busy-ness. We know that “good content” is essential for our blogs, tweets, facebook entries – and any other social media in which we participate. Now there’s mobile marketing to add to our maintenance/post list. Truly, how can a person get real work done if it takes 32 hours/month per social media account*? Further, very few brands (if any) can fall into the “groupie” category? If I like Budweiser, for example, am I going to follow them – or tweet them – all day long? This is a lot of learning for busy-ness.

]]> By: Tracey Taylor http://mobilemandala.com/2009/11/08/don%e2%80%99t-put-the-email-shoe-on-the-mobile-foot/#comment-112 Tracey Taylor Tue, 10 Nov 2009 19:11:43 +0000 http://mobilemandala.com/?p=206#comment-112 Mobile Marketing: to Mark: I enjoyed reading your article, and 95% of all text msgs being read w/i 4 mins IS impressive..., but I read on; I agree with Jennifer - the only time I want texting AT ALL is if I am working with someone already, not as a means of advertising; however,... with Neicole's tool being developed to address relevant, timely and useful "coupons" and ads - I am curious on the application of what type of products and services are being considered and fitting into this category. As for loyalty - hmm!? I can see where mobile ads COULD be useful; but expect that mobile technology and SMART technology MUST be integrated with the hardware and users before the applications are considered. I think it's premature to start advertising to mobile users; like Neicole states.... there are alot of businesses that TRASH the concept, leaving the do-gooders to wade through the garbage that's been strewn about.... Otherwise, how does marketing/advertising know WHEN WHAT information is relevant, timely and useful to a mobile user? KnowwhatImean? Mobile Marketing:
to Mark: I enjoyed reading your article, and 95% of all text msgs being read w/i 4 mins IS impressive…, but I read on;
I agree with Jennifer – the only time I want texting AT ALL is if I am working with someone already, not as a means of advertising; however,…
with Neicole’s tool being developed to address relevant, timely and useful “coupons” and ads – I am curious on the application of what type of products and services are being considered and fitting into this category.

As for loyalty – hmm!?

I can see where mobile ads COULD be useful; but expect that mobile technology and SMART technology MUST be integrated with the hardware and users before the applications are considered.

I think it’s premature to start advertising to mobile users; like Neicole states…. there are alot of businesses that TRASH the concept, leaving the do-gooders to wade through the garbage that’s been strewn about….

Otherwise, how does marketing/advertising know WHEN WHAT information is relevant, timely and useful to a mobile user?

KnowwhatImean?

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